Publication: Media Post

It seems to this boomer that you can't turn around without seeing something from your youth being reintroduced into popular culture.  The Old Spice campaign won big at Cannes this year, Google has a Pac-Man game, and the Karate Kid is back, along with Smurfs.

While my agency has done its share of brand reinventions, it does make me wonder if marketers are just trying to uncover brand equity that's still alive in these old brands–or do they think Gen Yers are more affected by nostalgia than other demographics?

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